Brien S.
Samsung's target market is broader than many companies due to the fact that it aims to appeal to a wider audience. From the older generation to the cutting edge tech users, Samsung plans to market its products into three groups; frontier products, legacy products, and specialty products. The diversity of its products enabled Samsung to acquire customers from different segments, as well as target its niche market.
One of the biggest environmental factors Samsung faces is demography. With the demographic environment changing in age structure, the company focuses on innovating new information and technology that addresses a larger and more crowded (young) population. By doing so it also attracts new customers who in reality want to access social networks and the like anytime and anywhere. Unlike some other companies, Samsung wants its consumers to enjoy its innovations and products, without the hassle of emptying their bank accounts. It also has a clear competitive advantage by using cost efficient raw materials that yield overall superiority against its competitors. This, coupled with its employees being allowed to be creative and innovative will undoubtedly pose a threat to the rest of the marketing world for years to come.
Saturday, September 28, 2013
Saturday, September 21, 2013
Chap. 3: Ethics and Social Responsibility
Brien S.
Samsung has taken various measures to help better not only its consumers, but the global community in general. With their mission being "inspire the world, create the future," Samsung has taken on the role of being a good corporate citizen. It realizes that by making their products eco-friendly, it will have helped reduce our carbon footprint on the environment. An example of this is the LED technology that Samsung uses in its mobile devices and televisions; it significantly reduces energy use while at the same time the materials used for its products create less waste.
Samsung is also committed to using its resources to help communities in need. Its most exemplary social contribution, the Samsung Hope for Children program, benefits around 200,000 children and young adults in the developing world in both education and healthcare. By maintaining this social responsibility, Samsung hopes to increase its role in creating better lives for children around the world.
Samsung has taken various measures to help better not only its consumers, but the global community in general. With their mission being "inspire the world, create the future," Samsung has taken on the role of being a good corporate citizen. It realizes that by making their products eco-friendly, it will have helped reduce our carbon footprint on the environment. An example of this is the LED technology that Samsung uses in its mobile devices and televisions; it significantly reduces energy use while at the same time the materials used for its products create less waste.
Samsung is also committed to using its resources to help communities in need. Its most exemplary social contribution, the Samsung Hope for Children program, benefits around 200,000 children and young adults in the developing world in both education and healthcare. By maintaining this social responsibility, Samsung hopes to increase its role in creating better lives for children around the world.
Saturday, September 14, 2013
Chap. 2: Strategic Planning for Competitive Advantage
Brien S.
For years Samsung has been known for it's innovation of its products and the ability to lead in the electronics race against its rivals. Though it borrows from almost all aspects of competitive advantage marketing, it's main focus is to serve customers worldwide with an unique experience of its devices, primarily its mobile phones and tablets, such as the Samsung Galaxy. Samsung's plan is to make the device available for everyone, at a much less expensive price than its competitors. However, a cheaper price is not the only driving factor that Samsung uses to market its product.
With the arrival of the Galaxy S4, Samsung has shown a clear sustainable competitive advantage by making its device unique by being able to use both the front and rear cameras when shooting photos or videos, or even when making a call. Its hardware is superior to its biggest rival, the iPhone, ranging from better battery life, to a better screen display.
Samsung went to great lengths to create a device that will market to people who "want to do a lot of stuff" with their phones while having fun in the process. The company has also successfully dominated the mobile race by investing heavily into its marketing campaign. However, this has seemed to work to their favor. In 2012, Samsung spent over $400 million to market its products in the US alone, and had successfully become the biggest phone manufacturer in the world, overtaking the company Nokia in the process. With this kind of marketing strategy, the competition will fear Samsung's marketing campaign, rather than the device itself.
For years Samsung has been known for it's innovation of its products and the ability to lead in the electronics race against its rivals. Though it borrows from almost all aspects of competitive advantage marketing, it's main focus is to serve customers worldwide with an unique experience of its devices, primarily its mobile phones and tablets, such as the Samsung Galaxy. Samsung's plan is to make the device available for everyone, at a much less expensive price than its competitors. However, a cheaper price is not the only driving factor that Samsung uses to market its product.
With the arrival of the Galaxy S4, Samsung has shown a clear sustainable competitive advantage by making its device unique by being able to use both the front and rear cameras when shooting photos or videos, or even when making a call. Its hardware is superior to its biggest rival, the iPhone, ranging from better battery life, to a better screen display.
Samsung went to great lengths to create a device that will market to people who "want to do a lot of stuff" with their phones while having fun in the process. The company has also successfully dominated the mobile race by investing heavily into its marketing campaign. However, this has seemed to work to their favor. In 2012, Samsung spent over $400 million to market its products in the US alone, and had successfully become the biggest phone manufacturer in the world, overtaking the company Nokia in the process. With this kind of marketing strategy, the competition will fear Samsung's marketing campaign, rather than the device itself.
Saturday, September 7, 2013
Chap. 1: An Overview of Marketing
Brien S.
Samsung is a Korean company that has risen to prominence in many fields over the years. Samsung is one of the largest and most diverse companies in the world. While the company is mostly known for their technology division, like cell phones, radios, MP3 players, and computer screens, they have many other divisions as well.
The company has expanded from a humble storefront launched in the late 1930s to the largest company in Korea and the second largest company in the world. In addition to the electronics division, which is the most profitable and successful one in the world, the company also has forayed into finance, chemicals, retail, and straight-up entertainment - all with great degrees of success.
Their mission is to "inspire the world,"and "create the future." By doing so Samsung hopes to inspire its communities by leveraging three of their key strengths: new technology, innovative products, and creative solutions. Through all of this, they hope to promote new value for Samsung's core networks-industry, partners, and employees. Samsung believes that by doing this, they will be able to contribute to a better world and a richer experience for everyone.
Samsung is a Korean company that has risen to prominence in many fields over the years. Samsung is one of the largest and most diverse companies in the world. While the company is mostly known for their technology division, like cell phones, radios, MP3 players, and computer screens, they have many other divisions as well.
The company has expanded from a humble storefront launched in the late 1930s to the largest company in Korea and the second largest company in the world. In addition to the electronics division, which is the most profitable and successful one in the world, the company also has forayed into finance, chemicals, retail, and straight-up entertainment - all with great degrees of success.
Their mission is to "inspire the world,"and "create the future." By doing so Samsung hopes to inspire its communities by leveraging three of their key strengths: new technology, innovative products, and creative solutions. Through all of this, they hope to promote new value for Samsung's core networks-industry, partners, and employees. Samsung believes that by doing this, they will be able to contribute to a better world and a richer experience for everyone.
Subscribe to:
Comments (Atom)