Brien S.
Samsung's target market is broader than many companies due to the fact that it aims to appeal to a wider audience. From the older generation to the cutting edge tech users, Samsung plans to market its products into three groups; frontier products, legacy products, and specialty products. The diversity of its products enabled Samsung to acquire customers from different segments, as well as target its niche market.
One of the biggest environmental factors Samsung faces is demography. With the demographic environment changing in age structure, the company focuses on innovating new information and technology that addresses a larger and more crowded (young) population. By doing so it also attracts new customers who in reality want to access social networks and the like anytime and anywhere. Unlike some other companies, Samsung wants its consumers to enjoy its innovations and products, without the hassle of emptying their bank accounts. It also has a clear competitive advantage by using cost efficient raw materials that yield overall superiority against its competitors. This, coupled with its employees being allowed to be creative and innovative will undoubtedly pose a threat to the rest of the marketing world for years to come.
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