Chap. 11: Developing and Managing Products

Brien S.

Samsung is no stranger to innovation. It has created products with new features ranging from data sharing between two smartphones by simply touching them, to smart TVs that incorporate built in wifi and downloadable apps. Samsung's aim is to create new products that are relevant with today's culture with a commitment to consistently advance technology and promote sustainability. The following are just the tip of the iceberg when it comes to Samsung developing new products:

• Samsung’s Galaxy Gear™ is revolutionizing the way people interact with their mobile devices. This groundbreaking wearable keeps you connected like never before by expanding the Galaxy smartphone experience to your wrist and enhancing everyday moments with real-time updates for quick and convenient access.
• The Samsung Curved OLED TV takes an unprecedented leap forward in picture quality as well as the TV viewing experience. By enabling two people to watch two different programs at the same time on one TV - both in full screen and full HD, the KN55S9C may bring an end to fights over the remote.
• The Samsung T9000 Four-Door Refrigerator represents the next evolution in appliance innovation. Among the features of this 32 cu. ft. refrigerator is a modern and sleek design that brings a heightened level of sophistication to the kitchen such as a best-in-class 25.6 cu. ft. of fresh food storage with a 6.1 cu. ft. convertible freezer compartment.
• The Samsung Galaxy Note 10.1 – 2014 Edition redefines the tablet experience with a 10.1” Super Clear LCD display and an Exynos 5420 quad-core processor. Improving upon its innovative and immersive tablet experience, Samsung introduces enhanced S Pen and Multi-Window capabilities and a new Multi User Mode. 

Once Samsung has developed its product, it will normally showcase the device(s) at a convention or expo. Here the company can gain valuable feedback from consumers and then proceed to commercialize the product. Once Samsung feels it has put forth the best product possible, it will proceed to introduce it through heavy use of marketing. As stated in a prior blog, Samsung is well known for its marketing power and has already invested millions in advertising campaigns and marketing strategies, making it top its rival company Apple as the world's top selling manufacturer smart devices and technological advancements. Samsung appliances and devices are not only innovative but also eco-friendly, gaining the company more than 200 Consumer Electronics Show (CES) Best of Innovation awards over the span of ten years.

Chap. 18: Social Media and Marketing

Brien S.

As with all major companies this generation, Samsung uses social media as a platform to gather intel on consumer behavior and broaden product awareness. Internet services like Twitter, Facebook, etc.  provide companies with information needed to help develop public relations with the consumer and to use the feedback from this to further better their product. These social media sites give consumers the opportunity to leave comments, questions, and suggestions on various forums, and also give consumers the ability to connect to each other as well as the product on hand. Samsung in particular has its own blog (http://www.samsungvillage.com), which frequently updates with news and focuses on global campaigns for children's education, community activities, and various eco-friendly missions. Samsung also has a Youtube channel for its Galaxy product line filled with infomercials and updates of its phones and tablets. The site even includes commercials of how Galaxy products should be essential for everyday living.

Samsung relies heavily on user feedback and as such, has extended its reach into mobile marketing. By doing so a consumer can use smartphone technology and write posts of the things they like and share it with others. Samsung has various downloadable apps that link it with Facebook, Twitter, and Youtube, which gives the company multiple platforms to gather data on consumer behavior. Certain apps even allow consumers to use their smartphones to scan various Samsung products in stores and online, creating a convenient and highly marketable method of adding value to its products. Because Samsung has developed a highly engaging method of distributing content, customers have become more inclined to promote products on their own, through the use of their own blogs and and social media accounts. In a positive manner, customers have unknowingly contributed to the marketing process; shown in recent years where customers can inform themselves of products without the need for traditional marketing and advertising.

Chap. 10: Product Concepts

Brien S.

Samsung has a variety of products ranging from Android tablet and mobile devices, to household appliances and televisions. These products stand in a class of their own, as the technology invested into them helps distinguish them from all other generic products on the current market. One example of this is Samsung's NX300 digital camera. While other cameras flood the market featuring the same thing, this camera is the first in the world to feature a single lens, 3D system capable of taking 3D stills, as well as film 3D movies from virtually any angle with its AMOLED touch screen display that tilts to produce high and low angle shots.

The NX300 is a mirrorless, interchangeable lens digital camera, part of the NX series.

 With the creation of the Galaxy series, Samsung's goal is to create shopping products that continue to be bigger, better, and smarter than their predecessor. They have successfully accomplished this with the latest phablet (smart phone and tablet) Samsung Galaxy Note 3, an all-in-one device capable of multitasking hardware and applications within its software. It is also the only smartphone device to include support for USB 3.0 which now allows faster data transferring and charging. Coupled with the Galaxy Gear, Samsung has made a stand alone device with exclusive features no other company can replicate.

Samsung's product line consists of various electronics, most of which are specialty products. Samsung may price their products lower than their primary competition, though this is a branding strategy used to implement brand loyalty, getting new customers to buy their products and existing customers to return when new products come out. Samsung has established brand loyalty shown through the sheer amount of sales it has generated; most buyers of the Galaxy Note 3 were already consumers who've owned older versions of the model, resulting in the Note 3 selling well over 5 million units within the first month of its release.