Chap. 10: Product Concepts

Brien S.

Samsung has a variety of products ranging from Android tablet and mobile devices, to household appliances and televisions. These products stand in a class of their own, as the technology invested into them helps distinguish them from all other generic products on the current market. One example of this is Samsung's NX300 digital camera. While other cameras flood the market featuring the same thing, this camera is the first in the world to feature a single lens, 3D system capable of taking 3D stills, as well as film 3D movies from virtually any angle with its AMOLED touch screen display that tilts to produce high and low angle shots.

The NX300 is a mirrorless, interchangeable lens digital camera, part of the NX series.

 With the creation of the Galaxy series, Samsung's goal is to create shopping products that continue to be bigger, better, and smarter than their predecessor. They have successfully accomplished this with the latest phablet (smart phone and tablet) Samsung Galaxy Note 3, an all-in-one device capable of multitasking hardware and applications within its software. It is also the only smartphone device to include support for USB 3.0 which now allows faster data transferring and charging. Coupled with the Galaxy Gear, Samsung has made a stand alone device with exclusive features no other company can replicate.

Samsung's product line consists of various electronics, most of which are specialty products. Samsung may price their products lower than their primary competition, though this is a branding strategy used to implement brand loyalty, getting new customers to buy their products and existing customers to return when new products come out. Samsung has established brand loyalty shown through the sheer amount of sales it has generated; most buyers of the Galaxy Note 3 were already consumers who've owned older versions of the model, resulting in the Note 3 selling well over 5 million units within the first month of its release.