Chap. 11: Developing and Managing Products

Brien S.

Samsung is no stranger to innovation. It has created products with new features ranging from data sharing between two smartphones by simply touching them, to smart TVs that incorporate built in wifi and downloadable apps. Samsung's aim is to create new products that are relevant with today's culture with a commitment to consistently advance technology and promote sustainability. The following are just the tip of the iceberg when it comes to Samsung developing new products:

• Samsung’s Galaxy Gear™ is revolutionizing the way people interact with their mobile devices. This groundbreaking wearable keeps you connected like never before by expanding the Galaxy smartphone experience to your wrist and enhancing everyday moments with real-time updates for quick and convenient access.
• The Samsung Curved OLED TV takes an unprecedented leap forward in picture quality as well as the TV viewing experience. By enabling two people to watch two different programs at the same time on one TV - both in full screen and full HD, the KN55S9C may bring an end to fights over the remote.
• The Samsung T9000 Four-Door Refrigerator represents the next evolution in appliance innovation. Among the features of this 32 cu. ft. refrigerator is a modern and sleek design that brings a heightened level of sophistication to the kitchen such as a best-in-class 25.6 cu. ft. of fresh food storage with a 6.1 cu. ft. convertible freezer compartment.
• The Samsung Galaxy Note 10.1 – 2014 Edition redefines the tablet experience with a 10.1” Super Clear LCD display and an Exynos 5420 quad-core processor. Improving upon its innovative and immersive tablet experience, Samsung introduces enhanced S Pen and Multi-Window capabilities and a new Multi User Mode. 

Once Samsung has developed its product, it will normally showcase the device(s) at a convention or expo. Here the company can gain valuable feedback from consumers and then proceed to commercialize the product. Once Samsung feels it has put forth the best product possible, it will proceed to introduce it through heavy use of marketing. As stated in a prior blog, Samsung is well known for its marketing power and has already invested millions in advertising campaigns and marketing strategies, making it top its rival company Apple as the world's top selling manufacturer smart devices and technological advancements. Samsung appliances and devices are not only innovative but also eco-friendly, gaining the company more than 200 Consumer Electronics Show (CES) Best of Innovation awards over the span of ten years.