Chap. 18: Social Media and Marketing

Brien S.

As with all major companies this generation, Samsung uses social media as a platform to gather intel on consumer behavior and broaden product awareness. Internet services like Twitter, Facebook, etc.  provide companies with information needed to help develop public relations with the consumer and to use the feedback from this to further better their product. These social media sites give consumers the opportunity to leave comments, questions, and suggestions on various forums, and also give consumers the ability to connect to each other as well as the product on hand. Samsung in particular has its own blog (http://www.samsungvillage.com), which frequently updates with news and focuses on global campaigns for children's education, community activities, and various eco-friendly missions. Samsung also has a Youtube channel for its Galaxy product line filled with infomercials and updates of its phones and tablets. The site even includes commercials of how Galaxy products should be essential for everyday living.

Samsung relies heavily on user feedback and as such, has extended its reach into mobile marketing. By doing so a consumer can use smartphone technology and write posts of the things they like and share it with others. Samsung has various downloadable apps that link it with Facebook, Twitter, and Youtube, which gives the company multiple platforms to gather data on consumer behavior. Certain apps even allow consumers to use their smartphones to scan various Samsung products in stores and online, creating a convenient and highly marketable method of adding value to its products. Because Samsung has developed a highly engaging method of distributing content, customers have become more inclined to promote products on their own, through the use of their own blogs and and social media accounts. In a positive manner, customers have unknowingly contributed to the marketing process; shown in recent years where customers can inform themselves of products without the need for traditional marketing and advertising.