Saturday, September 7, 2013

Chap. 1: An Overview of Marketing

Brien S.

Samsung is a Korean company that has risen to prominence in many fields over the years. Samsung is one of the largest and most diverse companies in the world. While the company is mostly known for their technology division, like cell phones, radios, MP3 players, and computer screens, they have many other divisions as well.

The company has expanded from a humble storefront launched in the late 1930s to the largest company in Korea and the second largest company in the world. In addition to the electronics division, which is the most profitable and successful one in the world, the company also has forayed into finance, chemicals, retail, and straight-up entertainment - all with great degrees of success.

Their mission is to "inspire the world,"and "create the future." By doing so Samsung hopes to inspire its communities by leveraging three of their key strengths: new technology, innovative products, and creative solutions. Through all of this, they hope to promote new value for Samsung's core networks-industry, partners, and employees. Samsung believes that by doing this, they will be able to contribute to a better world and a richer experience for everyone.

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